You've helped them one at a time. The real understanding is how the ideas CONNECT — teach that next.
Spot (opportunity recognition — noticing a problem worth solving for real people) ×Listen (customer discovery — asking, waiting, and watching, never guessing)
You are sure people need your app idea. Why do Spot and Listen mean you should talk to customers first?
Spot then says: “If your idea feels obviously useful, you can skip talking to customers and just build it.” — is that right?
The link: noticing a problem is a guess until real people confirm it.
Spot the problem, then let customers confirm it is real.
Build (lean experimentation — rough first drafts, fast iteration, failure as learning) ×Pitch (pitch craft — a plain-language story that invites people in, never pressures)
Your rough prototype worked for 3 of 10 testers. How do Build and Pitch keep you honest?
Build then says: “A pitch should always describe the product as finished and perfect, even before it is tested.” — is that right?
The link: pitch the truth the build has earned, and invite people in.
Build what is real, then tell its true story.
Capstone — launch one venture together
Three moves of a real venture. Bring in the cast member for each.
Notice a real problem worth solving. Who?
Who do you bring in?
Ask real customers instead of guessing. Who?
Who do you bring in?
Weigh who is affected and the tradeoffs. Who?
Who do you bring in?
The synthesis: notice a real need, hear it from customers, and weigh the tradeoffs — a venture built on people, not guesses.
